Pink Chain Campaign:
It is an initiative of Punarjeevan as a mission to fight against and curb the widely spreading deadly disease CANCER and dedicated to the entire nation, to create a series of awareness regarding feeling of self-care, for the protection of their self-worth, and maintenance of their healthy or disease-free journey of life.
In our country, because of poverty coupled with illiteracy and largely because of the apathy, which the urban class have towards their own health, awareness has come in late and preventive measures are still in infancy. The purpose of this campaign is to promote preventive measures against cancer and to educate people about the importance of early diagnosis by adopting screening modalities.
Cancer has been an important issue of concern in the present scenario. Certainly it’s not a one day problem; it’s a problem that emerged out gradually due to ignorance of various health related issues in our day to day life. Cancer has become a public health issue due to its increasing incidence. Although we are dealing very competitively with the problems, but awareness and facilities are still limited to big cities and it is beyond the reach of rural population which needs to be taken care in the future.